So, you wanted to read about my internship

So, you wanted to read about my internship

Here we go: I spend my days as a conceptual intern at Tribal DDB nl. So far I’ve been involved in a few projects, one went live today and the site that is only in Dutch can be viewed at, other clients have been Philips (two projects,) and Unilever’s sub brand HeartBrand (It’s the ice cream, GB in Sweden, Walls in England and so on).
And how does this work? What do I do in my projects?
I draw stuff on A3 paper.
Me and Keith, who is a design intern work as a intern creative team and try to think of BIG IDEAS. Once every few days we show stuff to the creative director. In the beginning he shot everything we made down, but he always took the time to explain why. This has given us the possibility to grow and create, maybe not better ideas. But more presentable ideas. Eventually there is a client presentation.
Now two things can happen Either the project is run from Amsterdam in witch case our CD picks stuff from the creative teams (usually two teams and us as an intern team) and takes it with him to the client OR the project is run from London and have about ten creative teams assigned to it. In that case a more big shot CD with a cushier title like European Creative Master of Everything or something like that takes a look of what our CD has chosen to present and then takes his pick.
This gives us quite a few sticking points to struggle with but so far we have had one idea living to be presented to the client and then had the privilege to be shot down by the client.

Now this might seem depressing but remember, we have gone from being shot down by our CD for obvious reasons (like not being on brief) to being beaten by another team’s idea at the client presentation.

I might not leave with any of my ideas being produced, and to have production as a goal might be unrealistic and focusing on the wrong thing. My goal is to have less and less ideas turned down within the Tribal structure. The client is a bit out of my control.
At other times there is no brief to work on for us, then Keith turns in to a designer who draw stuff and I assist the strategy guys.

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