We are in the first week of The Industry Project, our weary last module before summer-holidays and internship. It’s quite good; we act as three separate agencies with real life clients and make believe budgets. I got appointed the CEO position of my agency and have spent the last days counting man-hours, costs and profit. Right now we’re getting into routines and have assigned smaller groups to each client. I’d like to say we are on top of it, but this being Hyper Island I’m sure we’ll get hit by the storm quite soon. Actually looking forward to it.
I and three other students went to Amsterdam during our second specialization module to do a three week project for Epitaph Europe.
What started as a research brief with the purpose to give us some ground for a promotional tour/CD-release snowballed into a online strategy for the entire record company.
They were taken and looked a bit worried after our presentation. It took then a bit more than 40 minutes to call us and say that they wanted to use it somehow.
A few weeks later they sent an email to tell us that our strategy is going to be presented to the big-shots in the states.
The greatest success yet.
Amsterdam is over and I’m back in Duckburg once again. It took me about 20 minutes to get restless and wanting to head over to Häktet for some regular Hyper Islanding.
Anyway.
It was great to be away.
I remembered what life actually used to be like before… Before what? before 2006 I’d say… before I started my the worst few of my really worthless jobs. I’m never gonna have a worthless job again. That is probably the key thing for me going to Hyper at all.
Epitaph said that they want to do something with the strategy we gave them, and that feels so good. Firstly as a confirmation that we did do the right thing, put our focus the right way and actually pulled off all that work in a swedish-summer-weathery town full of bars, clubs, drugs and hookers. Secondly because I actually didn’t think that they would dare to do anything with it.
So now all that’s left is to find an agency internship, in Stockholm or Amsterdam, and just keep the good spirit up for little more than a month and then I’m off for a real job in a real world (well, it’ll start as a real internship but… you know..).
In our task to shake the foundations of the music industry my research let me to illegally download a record by a band named as stated above. Honest Bob are somewhat famed by having songs son Guitar Hero I & II, but nothing gave away how they actually sound and behave in album form.
First of all, I have a hidden side that loves silly-but-witty lyrics from artist like Tom Lehrer, Doktor Kosmos and of course Bellman. Honest Bob delivers all this with lyrics about the time cube, Chomsky’s language theories and occasional references to aliens and Swedish artists.
The sound is a easy listen kind of lounge rock, speaking to my fascination of artist like Mike Flowers and Hugo Montenegro (not that I listen to them, but none the less they fascinate me).
But still they might be crap, it’s too early to say.
Did i mention they made a heal like a hole cover?
In other news Skynet is coming. Read all about it on Wierd.